For independent merchants and curated brands

Your craft.
Their discovery.

Rarely is a curated marketplace for makers and merchants who care about the details. Launch a polished storefront, run your day-to-day work in one place, and meet shoppers who are already looking for something special.

Free to sign up — no upfront cost to start building your store.

CollectionLive

Summer Essentials

Featured product

Hand-finished ceramic set

$148

New social video published

Shoppers can watch, save, and shop straight from your story.

10%

commission on completed sales

One

workspace for catalog, orders, and payouts

Always on

storefront for shoppers ready to buy

Built for selling well

Everything your storefront needs before shoppers arrive.

From first listing to fulfilled order — Rarely keeps the work behind your brand in one calm, capable workspace.

A storefront worth showing off

Shape your brand page, collections, and product stories the way shoppers should experience them.

Catalog that stays organized

Draft, submit, and track approvals from one place — without losing momentum.

Fulfillment built in

Shipping profiles, return policies, and locations ready before the first order.

Payouts you can follow

Watch sales, fees, and payouts add up so you always know where you stand.

Stories that sell

Social videos and curated collections help shoppers discover what sets you apart.

Insight as you grow

See what shoppers respond to and where your storefront is gaining traction.

Connect the store you already run

Already on Shopify? Bring it with you.

Connect your Shopify store and your catalog flows straight into Rarely — no rebuilding, no copy-and-paste. From there, how you sell on Rarely is yours to shape.

Send orders

Orders placed on Rarely are sent back to your synced source to be fulfilled as normal.

Policy management

Define which products you allow refunds and returns on, and on what terms.

Price overrides

Set special, Rarely-only prices — including promotional pricing and bundles.

Custom collections

Create collections that live only on Rarely to merchandise your storefront here.

Shopify
W
WooCommerce
B
BigCommerce
E
Etsy
Rarely

Sync coverage by source

See exactly what flows in from each store.

Available nowShopify
  • Products
  • Variants
  • Media
  • Collections
  • Inventory
  • Shipping profiles
  • Fulfillment locations
Coming soonWooCommerce

Sync support for WooCommerce is on the way.

Coming soonBigCommerce

Sync support for BigCommerce is on the way.

Coming soonEtsy

Sync support for Etsy is on the way.

rarely.co/your-brand
Your brand

Crafted goods,
made to last.

Shop the collection

Your brand, front and center

Bring your brand and your look.

Rarely doesn't flatten you into a template. Build custom pages that carry your brand identity — so shoppers recognize you the moment they land.

Design pages that look like you

Build branded product, collection, and brand pages with your own layout, imagery, and story.

One identity, everywhere

Keep a consistent look across everything shoppers see from you on Rarely.

Make it yours — no template lock-in

Arrange your hero, sections, and media so your storefront feels unmistakably yours.

Agent workspaces

Work with an agent, keep Rarely in the loop.

Prompt in the workspace you like. Rarely gives the agent the right context, receives products, media, and custom pages back as drafts, then keeps the same preview and review flow your team already trusts.

Codex

Codex

Build and refine with a coding-focused agent.

Claude

Claude

Draft copy, structure pages, and polish details.

OpenAI

ChatGPT

Explore ideas and prepare storefront content.

Start with a prompt

Ask your preferred assistant to draft a product, collection, image set, or custom page.

Preview the work

See custom pages with real product details before anything is added to your storefront.

Submit when ready

Send approved work into the same review path your team already uses.

Agent workspace

Start in chat

CodexClaude
OpenAI

Create a custom page for Wool Crew Socks. Use the real price, inventory, product image, and brand voice.

I found the product.

I can draft the page, prepare media, and return a preview before anything is submitted.

Choose the agent

Codex

Codex

Claude

Claude

OpenAI

ChatGPT

Rarely context

The agent works with merchant-scoped catalog, media, inventory, and page values.

ProductsMediaInventoryCollectionsPage valuesApproval status

Product draft

Create

Wool Crew Socks

Price, vendor, variants

Generated media

Upload

Hero image

Alt text and review status

Custom page

Preview

Live preview

{{ product.price }} filled

Submitted

Review

Review queue

Same approval path

Prompt

Describe the work in your agent session.

Preview

Inspect real product values before saving.

Approve

Submit through the same review path.

Curation & review

Only the best makes it to Rarely.

Rarely is a curated marketplace, not an open marketplace. Brands, products, and collections are each reviewed before they reach shoppers — so Rarely stays a place people trust to find something special.

Sign up / create account

Create your merchant account for free and start adding products, collections, and your brand page right away.

Review process

Your brand, products, and collections are reviewed before they reach shoppers — so Rarely stays curated and trustworthy.

Draft
Submitted
In review
Approved
Live on Rarely

Start selling

Once approved, your listings go live on the storefront. Fulfill orders and grow your business on Rarely.

Ready to bring your best work to Rarely?

Create your merchant account today — it's free to sign up — or sign in to pick up where you left off.